As of April 2014, ComScore reports 53% of U.S. digital media consumption occurs on a mobile phone or tablet device (i). This eye-opening statistic is evidence of an inescapable truth: Mobile/tablet friendly E-commerce stores and marketing campaigns are not a luxury. They are the new standard.
Today’s digital consumer uses a unique combination of mobile, tablet, and PC to research, find, and evaluate products prior to purchase. Each step in today’s buying cycle represents a digital touch point, and every touch point is an opportunity to move a customer closer to a sale. Without a completely responsive online store and marketing campaign, merchants lose the opportunity to reach a vast number of potential customers and clients.
Accelerank E-commerce campaigns are tailored for the new multi-platform majority, combining device-responsive Web design with permissive marketing tactics to help clients build sales, revenue, and real brand equity online.
SWOT Analysis. Identify profitable keyword opportunities, top competitors, and areas for on-site improvement.
Advanced SEO. Link customers with products and services through full-scale on and off-site search engine optimization.
PPC Advertising. Target customers by location, behavior, search intent, and more with paid ads on the Web’s largest and most trusted networks.
Content Marketing. Attract, inform, and sell customers with strategic deployment of keyword-focused media.
Premium services available including mobile-friendly Responsive Web Design and Development.
Our team combines customer data, tracking technologies, and opt-in permissive marketing techniques to make sure clients never miss the opportunity to make a cost-efficient sale.
Customer Tracking. Follow customers along their path to purchase with custom Analytics, Goals, and KPIs.
Conversion Rate Optimization. Design, test, and optimize your online store to maximize sales and revenue.
Retargeting. Take another approach at non-buyers with advanced text, display, and video Retargeting campaigns.
Nurture and Upsell. Deliver promotions via E-mail, newswires, social media, and other earned media.
Together, our efforts develop social brand equity that will impact all aspects of business in a profoundly positive way.
Connect. Establish a connection with customers on the Web’s most popular social networks, including Facebook, Twitter, YouTube, Instagram, and more.
Relate. Make your brand relatable with engaging content that informs and unites.
Buzz. Develop word of mouth and referral business with entertaining social media promotions, sweepstakes, and promotions.
Build. Watch social equity and influence grow as satisfied customers share their story.
Sources:
(i) comScore, Inc. “Mobile and the Path to Purchase.” Published April 29th, 2014. (White paper).
The key to improving online sales is creating an engaging marketing campaign that reaches customers across all devices, delivering vital information that continually drives to close. Accelerank E-commerce campaigns are a comprehensive solution tailored to meet both on and off site needs, combining industry-leading research and analytics to deliver a scalable return on investment.
Request a proposal. To learn more about our revenue-focused approach to E-commerce marketing and sales, request a proposal from our team.
